PERSONAL LOGO DESIGN

My role: Researching & Branding

Tools: Adobe Illustrator, Canva

Timeline: September 2023- December 2023

BACKGROUND

As I was creating my portfolio, I needed to create a new personal logo and branding so that I can establish myself as a designer and create my brand’s personality and identity.

the PROCESS

I needed to create a consistent brand that allowed people to better grasp my personality and my work as a designer in order to build a brand identity for myself. I had to make a brand design that could be used for a variety of reasons across all of my design channels and tasks, as well as develop a logo, color scheme, and typography.

the RESEARCH

Before I started to design my own personal branding, I used Pinterest to generate ideas as I researched other personal branding logos and examples.

SKETCHES

After research, I began sketching vastly different logos that tied together my interests and personally. The goal I wanted was to fully showcase who I am.

First Round of Logos:

After the first round of logos and the critique, I got feedback and I agreed that this logo isn’t the one. I decided to create a logo that is unique, more creative and fun.

LOGO REWORK

Ultimately, I decided to get more creative and put together the things I enjoy to do, which describes me. So, I went with the fourth one because I like the way it stands out more.

comp 3

comp 4

comp 1

comp 2

BRAND MOODBOARD

FINAL DESIGN

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Packaging Redesign