How to Create a Brand Mood Board
Mood Board Inspiration- Pinterest
A mood board is a collection of visual materials that evoke a specific theme, style, concept, essence, or mood. Every designer creates mood boards to communicate their vision before starting a project. It helps conceptualize ideas and provides direction for designers. A mood board should be a combination of things that inspire you such as art, typography, words, textures, patterns, color swatches, etc. Things that draw you in, that make you feel good about something.
When it comes to building your brand, a mood board is a valuable tool for inspiration, affirmation, guidance and communication.
Inspiration. In this process of workout out your brand identity, a mood board helps bring your brand’s identity, attributes, vision and emotions that you want to convey.
Affirmation. A mood board will affirm and support your brand identity once you figure out who you are. It will help translate
Guidance. A mood board reflects on your brand and can guide you to focus on you brand identity when creating your logo design, website or other design materials.
Commincation. A mood board ensures that your audeince understands your brand vision right from the start.
I want to share an article titled “How to Create an Authentic Brand Mood Board” and thought it was very inspirational. This helped me understand and get ideas on how to create my brand logo. Other than that, what caught my eye was how aesthetic and welcoming her page was.
Physical or digital mood board?
In this article “How to make a moodbaord: Step by Step Guide” demonstrates how to create a physical or digital mood board. So, it doesnt matter which way you want to create mood board. You could choose to pull images from the internet and put them together online or grab any board, glue and put together images from maganizes, newspapers, old books, your own photos or materials from a art supply store like Michaels.
Meanwhile, ask yourself questions such as “What comes to mind when I think of my brand? and “What kind of feeling do I want customers to have when they interact with my product or service?”
Once you get an idea of what your brand’s message you want to convey. Then start researching different images, fonts, colors, textures, etc. You can use Pinterest boards, photography mood boards, or other online resources to assemble visuals that fit with your vision for your brand.
Brainstorm color schemes & fonts
This is the time to narrow down which color schemes and fonts that fit best for your brand. You shouldn’t choose too many colors because it will confuse people, so try to stick to a single one if possible. You want to find your primary, and secondary colors that match your authentic brand story.
Colors- Brand Mood Board example from Pinterest
When it comes to fonts, choose two main fonts- one font for headlines and another for body copy — that match the vibe of your brand.
Fonts- How to Make a Brand Mood Board
Fonts are the key element of brand recognition and uniqueness. It aligns with the brand’s personality and values to help create a consistent and coherent message.
So, you want to find a font that should be legible and can communicate your brand personality.
Assemble the branding mood board
This is the fun part — gathering the board. You can use Adobe software such as Illustrator or Indesign to put together elements such as fonts, photos, illustrations, color palettes, patterns, etc. until you have created an eye-catching collage that fits perfectly for your brand.
Enhancing your Vision
Once you gathered all of your elements onto your board, you would want to take a break and come back with fresh eyes.
Meanwhile, it is great to get some feedback from your peers. This is a way to see if your consumer can understand the brand through the visual elements. Feedback gives you an idea of how the brand you created will be received. Use it to refine and enhance your brand vision.
Learning how to make a brand mood board can seem like a lot at first but must be done right. It is the best way to gather inspirational visuals, design color schemes, and choose fonts that speak your brand’s culture and values. This is a way to make your perfect authentic mood board to represent your brand.
